123: Ian Landsman - Marketing and Positioning a New Tailwind CSS Product

Full Stack Radio

In this episode, Adam gets some advice from Ian Landsman of Userscape on marketing and positioning a new Tailwind CSS components directory project he's working on with Steve Schoger.

Topics include:

  • Building website templates vs. a UI kit
  • Should the product be positioned as a UI library or an educational resource?
  • One-time purchase pricing vs. subscription pricing vs. some combination of the two
  • Why marketing features can sometimes be better than marketing benefits
  • "Dribbble but with code"
Sponsors:Links:

Please note that Dev Shows isn’t affiliated with the featured podcasts. Each podcast’s content (logo and other images, audio, and text) is property of the show itself. Their content is retrieved from the show’s RSS feed and may contain the occasional error, such as an MP3 audio URL that doesn't work. And, of course, any opinions expressed, or product endorsements made, by a show’s host(s) or guest(s) are theirs alone.

All other content is © 2020–21 Dev Shows.

Made by Bruce.
I’m a freelance developer available for hire.

Audio Player

-
--:--
--:--