A Podcast on Running a Podcast


In this episode of Syntax, Scott and Wes talk about running a podcast — recording, sponsoring, where to start, and more!

Freshbooks - Sponsor

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LogRocket - Sponsor

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Cloudinary - Sponsor

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Show Notes

01:45 - Recording Setup

09:13 - Notes

  • Shows begin as a Notion doc
  • Big outlines with a point-based outline to where to go
  • Sometimes points are detailed, other times are just one-word reminders as to what to hit
  • Sponsors pulled from a Notion relational table
  • Shows are created in a kanban board but moved to a calendar view

12:37 - How do you find stuff to talk about?!

  • Technical skills
  • Hasty
  • Tasty
  • Potluck
  • Game shows
  • Collabs
  • Soft skills
    • Productivity
    • Apps
  • We Cooked It: Explainer Episode
  • Add ideas to the list anytime it pops into your head

21:02 - Editing

  • Podcast Royale
  • We record a clap for syncing
  • Upload to Dropbox for our editors

22:07 - Hosting

  • Libsyn
    • Archaic feeling, but covers everything

22:36 - The website

  • Next.js
  • Open source
  • PRs are submitted adding the latest episodes

24:10 - Transcripts

  • Generated

24:40 - Would you still start one?

  • Podcast vs YouTube vs Twitch

29:20 - Getting popular / Marketing

  • How do you do it?
  • Consistency is key
  • Need external audience

35:34 - Sponsors

  • Five to six hours per week in prep
  • Most of our sponsors are products we already used
  • We sell and manage all our sponsors ourselves

42:17 - What about Patreon?

  • Ad-free version?

46:04 - Live shows

  • Confs
  • Livestream
Links ××× SIIIIICK ××× PIIIICKS ××× Shameless Plugs
  • Scott: All Courses - Sign up for the year and save 25%!
  • Wes: All Courses - Use the coupon code ‘Syntax’ for $10 off!
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