S04E06 - Web Analytics with Andy Elliott (Google) and Calvin French-Owen (Segment)

TopicThe What, Why and How of Web Analytics SummaryCalvin French-Owen, CTO of Segment, and Andy Elliott, business analyst at Google, join us to discuss analytics. We talk about what business metrics to measure and how to select analytics vendors for businesses large and small. We also discuss the technical challenges of analytics instrumentation, such as measuring web apps vs. websites, automation and data schema design. PanelistsCalvin French-Owen @calvinfo http://calv.infoAndy Elliott https://www.linkedin.com/in/andrewwelliott HostRay Shan @rayshan https://shan.io Links Segmenthttps://segment.com/ Google Analyticshttps://www.google.com/analytics/#?modal_active=none Mixpanel pushing for meaningful metrics beyond pageviewshttp://allthingsd.com/20121217/andreessen-and-mixpanel-call-for-an-end-to-bullshit-metrics/ Adobe Analytics (Omniture)http://www.adobe.com/marketing-cloud/web-analytics.html Amplitudehttps://amplitude.com/ Customer.iohttps://customer.io/ Amazon Redshifthttps://aws.amazon.com/redshift/ Google BigQueryhttps://cloud.google.com/bigquery/ Automated instrumentation Google Analytics autotrackhttps://github.com/googleanalytics/autotrack Heaphttps://heapanalytics.com Coverage on “data lake”https://martinfowler.com/bliki/DataLake.htmlhttp://www.pwc.com/us/en/technology-forecast/2014/cloud-computing/features/data-lakes.html.