022: Technology Crossing: The Research Rundown

Remotely Interesting

please pay attention to me ヾ(´∀`○)ノ.

Welcome to Remotely Interesting brought to you by Netlify.

People who were remotely interesting:

& Special Guests


What is research & how is it done?

  • connect & learn from users
  • there aren't many beakers in tech research, thanks, Jason
  • research has been democratized a lot thanks to tools like Zoom
  • used to be done on-site

What is the motivation for research?

  • used from conception thru seeing if your idea works
  • a lot of assumptions without backing
  • start w something you know but then you get out of your depths

You are not your user

  • escaping being self-referential
  • experiences and workflows are different
  • there will always be someone who approaches another way

When do you bring in research?

  • across the company, not in just one spot, not at the end of the line
  • before you know what you need to build

Research Interviews aka "business therapist"

  • how to ask questions
  • this is not a test
  • "ask an open-ended question and just leave it open and people will fill in the gap"
  • *the Oprah moment*

From abstract to concrete

  • function research lead to new presentation which lead to higher adoption
  • Multi-Team Management, cross-functional teamwork...makes the dream work
  • iterative usability testing to make it make sense
  • spending money, breaking things, pain & legacy code OR research
  • save yourself the heartache
  • get the feedback from not meanies/angries

What skillz do you need?

  • #1 be highly empathetic
  • curious, analytic, compelling story-teller
  • no design or STEM degree necessary
  • understand and care about people

Making research a part of Netlify

Join us in the research! https://www.netlify.com/research-program/

TidBits & ThoughtThings™️
If you had to move to a different field of research, what would it be and why?

As always, we hope you find it remotely interesting.


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